Tuesday, June 10, 2008

Activision: Plumbing New Depths of Shittiness in Marketing

From Music Radar:
Sadly, we’ll never know if Jimi Hendrix would have been any good at Guitar Hero, but thanks to Activision, the game’s developers, we now have a reasonable idea of what he’d have looked like wielding its dedicated controller.

To celebrate the fact that there will be two Guitar Hero performances on the main stage at this year’s
Isle of Wight Festival, Activision has re-branded the bronze statue of Hendrix that sits in the grounds of the island’s Dimbola Lodge, turning Jimi’s guitar into the aforementioned video game peripheral.

Yes, there's a picture, and yes, it's just as horrific as you'd expect. Nothing like defacing the statue of a music legend to sell a product. Well done.

There's a statue of Stevie Ray Vaughan on the shores of Town Lake in Austin. If Activision Marketing Clowns come down and try to do the same thing to our statue, the first person who walks by will punch them in the face. We take our music seriously down here.

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