Wednesday, December 08, 2004

Monster Thickburger

You knew it was coming to this eventually. Hardee's has introduced the Monster Thickburger, a cheeseburger that features two third-pound meat patties, three slices of cheese, and four strips of bacon.

Oh, and mayonnaise.

Weighing in at 1,420 calories and 107 grams of fat fully loaded, for those of you keeping score at home. By way of comparison, the daily maintenance calories for a 6'1", 165 lb. man with an office-type job are about 2,100. So if you add an order of fries, you're done for the day.

Here's a link: http://www.msnbc.msn.com/id/6661977/. I provide it primarily because of the high level of comedy. One reporter who review the burger said that people should "have a stick of butter instead. That has only 800 calories and 88 grams of fat. We could always wrap it in bacon." That's funny, but shockingly, he's trumped by The Center for Science in the Public Interest, which labeled the Thickburger "the fast-food equivalent of a snuff film."

I can only hope that the person who thought up that line starts their own blog.

I also think that Hardee's is missing an enormous cross-marketing opportunity with the makers of Fat Bastard wine (http://www.fatbastardwine.com). I think the Fat Bastard combo has a very weighty ring to it. Maybe they can get Mr. Creosote as a corporate spokesperson.

Wafer-thin, don't you know.

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